October 23, 2010 by mensming.

ReadWrite Web had a post entitled "10 Inspiring TED Talks for Startups" on July 13, 2010. This series of posts are my notes from those videos.

Adora Svitak
February 2010
(8 min, 13 secs)

An inspiring talk by a young lady and author from Redmond, WA when she was 11 years old.

• When was the last time you were called childish?
• Childish => Irrational thinking. Maybe that is what the world needs.
• A knowledge of history often puts a hamper on irrational thinking, limiting imagination
• Adults should start learning from kids. Students should teach teachers. Learning should be reciprocal. It doesn’t happen because of a lack of trust.
• Adults underestimate the abilities of children.
• Unfortunately, kids become adults just like the ones they are exposed to. We need to create opportunities for kids to become better adults than the adults of today.
• Kids need opportunities to lead and succeed.

View at http://www.ted.com/talks/lang/eng/adora_svitak.html.

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August 21, 2010 by mensming.

ReadWrite Web had a post entitled "10 Inspiring TED Talks for Startups" on July 13, 2010. This series of posts are my notes from those videos.

Simon Sinek
September 2009
(18 min, 5 secs)

Why are some companies so more innovative than others? Why did certain historical figures achieve items and others did not?

Golden Circle
Inner - why (why do something, why something exists)
Middle - how (some know how they do it…)
Outer - what (everyone knows what they do…)

Inspired people and organizations work from the inside out.

These rings actually map with areas of our brain and how we think and feel.

If your staff believes in the dream they will work with their heads and hearts. Otherwise, they will only work for a paycheck. People don’t buy what you do, they buy why you do it.

Law of Diffusion Innovation
2.5% - Innovators
13.5% - Early Adopters
34% - Early Majority
34% - Late Majority
16% - Laggards

Need to achieve 15% mind share before tipping to success. (Crossing the Chasm)

Example of Failure: Tivo - technology advanced, well funded, name is a verb, commercial failure. They told us what they had only vs. why they have it.

Example of Success: Dr. King’s March on Washington. How was is coordinated? People took what he believed and told others to all show up. Why did they do it? For what they believe - not just to hear Dr. King speak.

View at http://www.ted.com/talks/lang/eng/simon_sinek_how_great_leaders_inspire_action.html

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